AdTech Decision Makers
Market/s: Germany
Commissioned by: Strategic Design Firm
Date: 2022
“Really professional team, responsive and clear communicators who understand project criteria. Pleasure to deal with.”
Challenge
A strategic design firm was looking to speak with professionals from small to medium sized businesses to understand how they select and use digital advertising platforms within their company.
Solution
Polar Insight reached out to over 10,000 marketing professionals across Germany responsible for the online advertising activities within their company (e.g., paid search, display ads, etc.) and who use ad campaigns across various online platforms. They were screened based on their industries, monthly spend on marketing and advertising, job role, and level of experience with ad campaigns.
Outcome
In 3 weeks, our client was able to connect with 10 experts and learn more about how marketing professionals engage with or learn about online marketing platforms, and how these experiences might influence their decision when selecting digital advertising platforms.
View More Case Studies
