Recruit The Right B2B Participants For Your Research. Every Time.

Trusted by leading consultancies, research agencies, and global brands to recruit hard-to-reach B2B audiences for qualitative and quantitative studies.

Finding B2B participants for complex research project isn’t like recruiting consumers respondents where you have hundreds of thousands of potential participants for your project.

For project like yours, the right people are:

Hard to identify in complex or regulated sectors
Difficult to reach due to seniority and gatekeepers
Costly to mis-recruit - wasting research budgets and credibility with clients.

You need a specialist partner who has over a decade of experience working with these audiences. If you’ve struggled with unsuitable candidates, “no-shows,” or hours lost chasing the wrong people - you’re not alone. Luckily, you’re in the right place.

OUR SOLUTION

Polar Insight delivers executive-search-style stakeholder recruitment for complex B2B research.

We don’t rely on generic panels that deliver breadth alone.
Instead, we work as an extension of your team to…

  1. MARKET MAP & SEARCH

We identify and reach niche professional groups in finance, energy, healthcare, technology, and policy - no panels, no guesswork.

2. SCREEN & SELECT

Every participant we show you is rigorously vetted against your criteria, ensuring quality, relevance, and fit for your study objectives.

3. SCHEDULE & GUARANTEE

We provide decision-makers and specialists who bring real insight and credibility, based on our experience of tens of thousands successfully recruited worldwide.

We’ve helped best in class businesses like EY, JP Morgan, Meta, and Monzo connect with the right participants and we’re confident we can help you too.

Customers talk to Polar Insight when they want to speak with and learn from decision makers and industry influencers across complex, regulated sectors like…

  • Energy & Utilities: Grid operators, renewable providers, C-suite decision-makers.

  • Finance: Bankers, brokers, and senior risk officers.

  • Healthcare: Hospital directors, patient experience leaders, policy stakeholders.

When others say “too niche, too difficult,” we deliver.

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Specialist stakeholder recruitment solutions suited to you

BASIC
One-Off Recruitment

Ideal if you need a small, focused group of participants for a specific project.

  • Executive-search style recruitment

  • Screening & scheduling included

  • Delivery guarantee

INTERMEDIATE
Recruitment + Advisory

For agencies or teams running multiple studies where reliability and guidance matter.

  • Everything in Basic

  • Audience mapping & recruitment strategy advice

  • Enhanced support & reporting during fieldwork

ADVANCED
Proximity Partnership

Best for clients who need regular access to B2B audiences across the year.

  • Everything in Intermediate

  • Continuous pipeline of qualified participants

  • Priority access to niche, senior audiences

  • Strategic input on engaging hard-to-reach stakeholders

What you’ll stand to gain by working with Polar Insight…

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Credible insights & market intelligence

Get the exact participants you need - decision-makers and specialists who can speak with authority and depth.

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More time to focus

Save hours of internal effort. We handle outreach, screening, and scheduling so you can focus on research delivery.

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Your reputation, protected

Deliver reliable, high-quality participants to your clients and stakeholders - building trust and securing repeat work.

Interested in working together? Tell us about your plans.

Let’s make sure you have the right people in the room for your next study

Complete the form and a member of the Polar Insight team will be in touch shortly to discuss your requirements. We can't wait to hear from you.