Recruit The Right B2B Participants For Your Research. Every Time.
Trusted by leading strategy firms, consultancies, agencies, and brands to recruit hard-to-reach B2B audiences for domestic, multi-market and global qualitative and quantitative studies.
Finding B2B participants for complex research project isn’t like recruiting consumers respondents where you have hundreds of thousands of potential participants for your project.
For project like yours, the right people are:
Hard to identify in complex or regulated sectors
Difficult to reach due to seniority and gatekeepers
Costly to mis-recruit - wasting research budgets and credibility with clients.
You need a specialist partner who has over a decade of experience working with these audiences. If you’ve struggled with unsuitable candidates, “no-shows,” or hours and hours lost chasing the wrong people - you’re not alone. We can help.
OUR SOLUTION
Polar Insight delivers executive-search style stakeholder recruitment for complex B2B research.
We don’t rely on generic panels that deliver breadth alone.
Instead, we work as an extension of your team to…
MARKET MAP & SEARCH
We identify and reach niche professional groups in finance, energy, healthcare, technology, and policy - no panels, no guesswork.
2. SCREEN & SELECT
Every participant we show you is rigorously vetted against your criteria, ensuring quality, relevance, and fit for your study objectives.
3. SCHEDULE & GUARANTEE
We provide decision-makers and specialists who bring real insight and credibility, based on our experience of tens of thousands successfully recruited worldwide.
We’ve helped best in class businesses like EY, JP Morgan, Meta, and Monzo connect with the right participants and we’re confident we can help you too.
Customers talk to Polar Insight when they want to speak with and learn from decision makers and industry influencers across complex, regulated sectors like…
Energy & Utilities: Grid operators, renewable providers, C-suite decision-makers.
Finance: Bankers, brokers, and senior risk officers.
Healthcare: Hospital directors, patient experience leaders, policy stakeholders.
When others say “too niche, too difficult,” we deliver.
Hear more about Jason, Emily and Lotta’s experience of working with Polar Insight:
Jason, Director, Design Ops & Design Systems
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"We were a little sceptical at first and asked ourselves 'Can you find all these people?'...But you delivered in spades!"
Emily, Service Design Lead & CX Strategist
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“Overall I’ve had a fantastic experience working with Polar Insight. We've even recommended them to one of our main clients and they are now a preferred partner for them as well!”
Lotta, Head of Customer Success
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“The uniqueness about Polar Insight is the access to those target groups that are difficult to reach, particularly B2B. We hadn’t really found a partner before that was able to successfully deliver such high-quality participants for our projects.”
Specialist stakeholder recruitment solutions suited to you
BASIC
One-Off Recruitment
Ideal if you need a small, focused group of participants for a specific project.
Executive-search style recruitment
Screening & scheduling included
Delivery guarantee
INTERMEDIATE
Recruitment + Advisory
For agencies or teams running multiple studies where reliability and guidance matter.
Everything in Basic
Audience mapping & recruitment strategy advice
Enhanced support & reporting during fieldwork
ADVANCED
Proximity Partnership
Best for clients who need regular access to B2B audiences across the year.
Everything in Intermediate
Continuous pipeline of qualified participants
Priority access to niche, senior audiences
Strategic input on engaging hard-to-reach stakeholders
What you’ll stand to gain by working with Polar Insight…
Credible insights & market intelligence
Get the exact participants you need - decision-makers and specialists who can speak with authority and depth.
More time to focus
Save hours of internal effort. We handle outreach, screening, and scheduling so you can focus on research delivery.
Your reputation, protected
Deliver reliable, high-quality participants to your clients and stakeholders - building trust and securing repeat work.
Interested in working together? Tell us about your plans.
Let’s make sure you have the right people in the room for your next study
Complete the form and a member of the Polar Insight team will be in touch shortly to discuss your requirements. We can't wait to hear from you.