Representing users, transforming services | Polar Insight
Representing users, transforming services.


A global network of curious consultants, supported by a dedicated core team in London and Lisbon.



Experts, every time.

Everything we do is delivered in conjunction with our network of consultants, ResearchOS. Consisting of director-level researchers, experienced service designers, subject matter experts and social scientists, it enables us to quickly deploy scaleable, experienced teams that are closely aligned with our client’s contexts. For its members, the network provides access to flexible, high impact opportunities on projects that matter.



Core Team



James Tattersfield

James helps Polar Insight’s clients to use customer and user research to design for, and solve, complex automation and transformation challenges, particularly those concerned with mobility. 

He has experience designing, managing and delivering projects for ambitious clients in the UK and overseas and is passionate about giving individuals and communities a respected voice in the decision-making processes that affect them.

Previously, James has worked with local government on issues including mental health and skills as well as with central government (Home Office, Ministry of Defence, Public Health England) on social exclusion and counter-radicalisation. He is a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce and a mentor for, an investment fund tackling the world’s toughest social issues.




Paula Gaia

Paula Gaia joined Polar Insight’s Lisbon office in 2018 as Head of Special Projects to kick-off our work in Portugal.

Responsible for Polar Insight’s citizen trend reports, she is currently exploring flexible working practices in Portugal, in collaboration with our academic partners at Universidade Católica Portuguesa. See Flex for more details.

A strategist with 9 years of experience on both client and agency side, she brings a strong understanding of research, branding and content creation to the team and enjoys using research to help purpose-led clients create smarter strategies to connect with the audiences and communities they care about.



Our offices in London and Lisbon:


We’re Hiring!

We’re always keen to hear from individuals interested in joining the team. Please fill out the form below and a member of the team will be in contact.

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Memberships and Accreditations

Polar Insight is an appointed supplier on the Crown Commercial Service's Research Marketplace DPS and the Digital Marketplace Outcomes and Specialists 3 frameworks.

We are NCSC Cyber Essentials accredited and proud members of the ICG and AQR.