Polar Insight - Representing users, transforming services.
Propelling public sector pioneers

Welcome to Polar Insight

We help teams understand the complex needs of citizens and communities so they can design, bid for, and deliver relevant services that add value.


Supercharge your sales and operations today by developing a deeper understanding of the users you care about and how your service helps them thrive.

Headquartered in London with a satellite office in Lisbon, Polar Insight works with ambitious clients across Europe, helping them use research to better understand how people interact with their services.

With a particular focus on services which remove the friction from mobility (personal, commercial or social), we bring sector experience and professionalism to every case and deploy subject matter experts to support your individual needs and concerns.

Get in touch with us to set up a call, or use the contact form at the bottom of this page to enquire whether our services are right for you.



We help our clients negotiate and win better contracts through uncovering understanding, insights and evidence that:

  • Supports solution design by evidencing what service users want and what works for them.

  • Evidences co-production

  • Provides headline or detailed quotes and representative data for bid submissions.



We help our clients collect evidence and make ongoing improvements to their existing services by:

  • Establishing robust and innovative feedback mechanisms that encourage ongoing innovation.

  • Accessing and evidencing additional key statistics to support existing Management Information.

  • Building research capacity within operational teams.



We evaluate live services before the end of their contract terms to gather lessons learned as well as measure social value in line with the Public Services (Social Value) Act 2012 including:

  • Understanding what users would like to see next.

  • Measuring distance travelled - you said, we did.

  • Assessing wider economic, environmental and social benefits to uncover new opportunities.


Polar Insight were very quick to deliver and very willing to help. They worked on a UK government bid with us and their work formed the basis of our response. This was picked up by the customer and our senior management teams as a really powerful tool that we will want to replicate on future opportunities.
— Public Sector Bid Manager



Use the form below to contact us regarding your enquiry. Please be as detailed as possible. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve.

You may also email or call us to make an appointment using contact@polarinsight.com

For job opportunities, please email us some details about the role you are looking for.
We’re always looking for new and exceptional talent and have full-time and flexible roles available.

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