Digital Marketers
Market/s: United Kingdom, United States, Italy, Germany, France, Japan, Singapore, Australia
Commissioned by: Global Technology Research Firm
Date: 2022
Challenge
A global leader in choice-driven advertising was looking to speak with senior executives working for different consumer brands and media agencies that are responsible for the development and execution of the marketing and digital advertising strategies for their company and/or their clients' companies.
Solution
Polar Insight reached out to over 11,000 digital marketing experts across United Kingdom, United States, Italy, Germany, France, Japan, Singapore, and Australia. They were screened based on their seniority level, decision-making role in terms of digital advertising activities and strategy, as well as the industry they work with.
Outcome
Within 6 weeks, Polar Insight was able to connect the required number of experts with the client. Through these in-depth interviews, the client was able to better understand the effectiveness of different digital advertising strategies, and in particular, learn how organisations are adjusting their strategies in response to the end of third-party cookies.
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