Media Buyers
Market/s: UK
Commissioned by: Leading Research Agency
Date: 2022
Challenge
A leading research agency was looking to better understand the needs of different organisations looking to buy advertising space for their company.
Solution
Polar Insight was engaged to connect with media buyer experts (client side and agency side) within the United Kingdom that are responsible for buying advertising slots for their own business, or those working in agencies that buy advertising space for their end-clients to publicise and promote their message.
Outcome
In less than a week, our client was able to speak with media buyers that regularly consider using digital platforms to advertise their brand or their clients' brands.