Industrial Water Treatment - OEMs/End Users

Engineering
Written By Polar Insight

Market/s: United States
Commissioned by: Customer Collaboration Platform
For: Water Technology Company

Challenge

A global water technology wanted to understand more about the different ways in which system builders and service providers use chemicals to treat water on an industrial scale.

Solution

Polar Insight engaged thousands of engineers and OEMs to understand how water featured in their industrial processes, selecting and scheduling interviews with 10 individuals that could speak to the topic from a variety of perspectives.

Outcome

Increasing their knowledge about this hard to reach target group, the water technology business was able to revise and refine their marketing collateral and increase internal customer knowledge.

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