International Freight Forwarders

Logistics & Supply Chain
Written By Polar Insight

Market/s: Global
Commissioned by: Customer Collaboration Platform
For: Global Shipping & Logistics Firm

Challenge

An international shipping & logistics firm wanted to better understand the needs of freight forwarders across a number of markets, industries and company sizes.

Solution

Based on our breadth of experience in the logistics and supply chain sector, Polar Insight was engaged to identify, screen and select a cohort of 12 freight forwarders who could speak to their experience.

Outcome

Having significantly increased their knowledge through expert engagement, our client was able to more easily navigate the complex world of freight forwarding and test a series of early stage ideas and propositions, collecting valuable feedback.

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