Food Safety Equipment End Users & Purchasers

Food & Hospitality
Written By Polar Insight

Market/s: United Kingdom, United States
Commissioned by: Leading UX Agency
For: Industrial Conglomerate

Challenge

Redefining the overall customer experience for a well-known industrial conglomerate, a leading UX agency was looking for support accessing technical and commercial food health and safety decision-makers across the United States, United Kingdom, and Mexico.

Solution

Advising on the initial screening criteria, Polar Insight was engaged to identify and engage 24 decision makers who could speak to how their organisations managed food safety from both a compliance, operations and quality control perspective.

Outcome

Speaking to 24 experts in this area enabled the UX agency to carry out a series of in-depth interviews and usability tests, helping them redefine and localise the end to end customer experience for the product set in question.

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