European Retail Bank - Product Owners & Managers

Banking & Financial ServicesMarketing & Advertising
Written By Polar Insight

Market/s: Belgium, Netherlands, Luxembourg
Commissioned by: Customer Collaboration Platform
For: European Payments Provider

Challenge

Launching a new service, a European payments provider was looking to engage with product owners and product managers working in the payment card divisions of retail banks across Belgium, Netherland & Luxembourg.

Solution

In just five days, Polar Insight identified and screened six relevant respondents who could speak about their sector-specific challenges and provide an insight into everyday life within their division.

Outcome

Using this information the payments provider was able to realign internal priorities regarding an upcoming product and begin an ongoing collection of user stories to feed into their product roadmap.

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