Stock Liquidators & Wholesalers
“We came with a challenging brief and a short timeline. The Polar Insight team responded quickly and worked collaboratively with us to get to a great outcome.”
Market/s: United Kingdom
Commissioned by: Cultural Insights Firm
For: Global Retail & Logistics Giant
Date: Completed
Challenge
The corporate development department of a globally recognised online retailer was exploring a fast-growing product category related to sustainability and wanted market data to support their competitive positioning.
Solution
Via their cultural insight partner, Polar Insight was engaged to identify, screen, and schedule conversations with startups, industry influencers and potential future competitors that may be interested in partnership working or collaboration.
Outcome
Working as an extension of the cultural insights team, Polar Insight selected and screened hundreds of respondents, aligning them to a segmentation model that was being simultaneously developed. In just two weeks, the retailer had an evidence-informed business case developed, ready for future development and funding.
View More Case Studies
