Small Business Owners and Marketing Managers

Marketing & Advertising
Written By Polar Insight

Market/s: UK, France
Commissioned by: Strategic Design Firm
Criteria: Budget, Responsibility, Tools Used

Challenge

A strategic design firm was looking into how small and medium-sized businesses grow through online marketing.

Solution

Polar Insight reached out to over 4,000 marketing managers within small and medium-sized businesses across Europe to understand more about their businesses, particularly in the areas of:

  • Marketing spend

  • Marketing preference

  • Channel usage

Outcome

56 experts identified, screened and selected for interview, each meeting highly specific criteria regarding their role, influence and spend.

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