Municipal Water Utilities - Operators & Engineers

Engineering
Written By Polar Insight

Market/s: United States
Commissioned by: Customer Collaboration Platform
For: Water Technology Company

Challenge

A global water technology wanted to understand more about the different ways in which system builders and service providers working in the municipal water utility industry research for and select water technology products.

Solution

Polar Insight engaged thousands of professionals within the US municipal water utility industry, selecting and scheduling interviews with a cohort individuals that could speak to the topic from a variety of perspectives.

Outcome

Increasing their knowledge about this hard to reach target group, the water technology business was able to revise and refine their marketing collateral and increase internal customer knowledge.

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