Engineering Professionals & Financial Decision Makers
Market/s: United States
Commissioned by: Leading US Research Firm
For: Academic Publisher
Challenge
Working in collaboration with a highly respected scientific publisher to redefine the experience of their international customer base, a US-based research firm returned to Polar Insight for support in engaging engineering professionals and financial decision-makers within 7 energy sub-sectors.
Solution
Through targeted search, screening, and selection, Polar Insight sourced 33 professionals working across solar, wind, biomass, battery storage, and oil & gas to provide in-depth insight and intelligence on their sector.
Outcome
Using this research, our client was able to prepare and deliver a coherent, evidence-led plan to inform future development of the publication.