Business Broadband Decision Makers
Market/s: UK
Commissioned by: Top-Tier Consulting Firm
Date: 2022
Challenge
As the post-pandemic world was adjusting to hybrid working, a top-tier consulting firm was looking to speak with professionals that are responsible for selecting the broadband used in their workplace.
Solution
Polar Insight reached out to over 10k professionals from different industries across the United Kingdom to identify their organisation's setup in relation to business broadband and connectivity.
Outcome
Within less than a month, we connected our clients with 19 broadband decision-makers. They were able to gain insights into how business owners and decision-makers across Britain select and identify the best broadband package for their business, and come up with offers and propositions based on evidence and customer insight.
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