Personal Protective Equipment Purchasers

Health And SafetyManufacturing
Written By Polar Insight

Market/s: USA, UK, Mexico
Commissioned by: Leading UX Agency
For: Industrial Conglomerate

“Always willing to listen and improve and work collaboratively for the best result - thanks for your hard work!”

Challenge

Redefining the overall customer experience for a well-known industrial conglomerate, a leading UX agency was looking for support accessing health and safety decision-makers across the United States, United Kingdom, and Mexico.

Solution

Advising on the initial screening criteria, Polar Insight was engaged to identify and engage 24 decision-makers working in operations and procurement who were involved in purchasing specialist personal protective equipment for their business.

Outcome

Speaking to 24 experts in this area enabled the UX agency to carry out a series of in-depth interviews and usability tests, helping them redefine and localise the end-to-end customer experience for the product set in question.

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