Fleet Operators & Hauliers

Logistics & Supply Chain
Written By Polar Insight

Market/s: United Kingdom
Commissioned by: Leading IT Services Firm
For: National Accreditation Scheme
Date: Completed

“I am very happy with the service offered by Polar Insight. They were approachable and professional at all times during the process.”

Challenge

During the course of a 12 month proposal process, a leading IT service firm wanted to sense check the design of a proposed solution for fleet operators and owners with future end users across the United Kingdom.

Solution

Polar Insight was engaged to track down 12 participants who could take part in a series of in-depth online qualitative interviews and would be open to advising & commenting on the proposed solutions.

Outcome

Connecting our client with expert participants enabled a customer-centric and user informed service to be developed and would later be referenced as a key contributing factor to the bid's success.

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