Fuel Card Decision Makers

Fleet Managers
Written By Polar Insight

Market/s: UK
Commissioned by: Top-Tier Consulting Firm
Date: 2022

Challenge

An energy supermajor was looking to understand how businesses of different sizes use fuel cards when managing their fleet of vehicles.

Solution

Polar Insight reached out to over 3000 fleet managers across Europe who oversee the financial activities related to their organisation's vehicle fleet, and more specifically, those who are responsible for managing fuel card-related transactions.

Outcome

In less than 2 weeks, we identified, screened, and selected 8 fleet managers willing to participate. Through these interviews, the client was able to understand different organisation's considerations in choosing fuel cards for their vehicle fleet and design a user-centred solution.

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