Cloud Computing & Data Centre Logistics Professionals
Market/s: Global
Commissioned by: Customer Collaboration Platform
For: Global Shipping Firm
Date: Completed
Criteria:
Challenge
Recognising a growing global need for cloud computing services, a large shipping company wanted to understand the opportunities available to them to provide end-to-end logistics support for professionals involved in the build and setup of data centers.
Solution
Based on our breadth of experience in the logistics and supply chain sector, Polar Insight was engaged to identify, screen and select logistics-focused professionals who could speak to their experience working in the cloud computing industry.
Outcome
Having spoken with experts from a number of the world's largest technology businesses, our client was able to more easily understand how their existing services could support professionals working in data centers and was able to adjust their messaging and value proposition accordingly.
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