Corporate Insurance Customers
Market/s: United Kingdom, United States, Japan, Spain, Hong Kong, Germany, France
Commissioned by: Brand strategy and innovation consultancy
Date: 2022
Challenge
A brand strategy and innovation consultancy was looking to speak to key decision makers to understand the process of insurance policy acquisition within their companies, to find out the role impressions and perceptions of different insurance brands play when choosing these policies.
Solution
Polar Insight reached out to over 8000 experts across United Kingdom, United States, Japan, Spain, Hong Kong, Germany, and France who are responsible for researching, selecting, purchasing, or signing off insurance for their business and its employees. They were screened based on their roles and responsibilities as well as organization headcount.
Outcome
Within a month, Polar Insight was able to connect the required number of experts to the client. Through these interviews, the client was able to understand better how different types of businesses select and purchase corporate insurance (indemnity, critical illness, medical, life etc.).
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