Welcome to the
Polar Insight Agency Portal
Discover why leading agencies choose Polar Insight
Agencies we work with
What Agencies say about working with Polar Insight
How it works
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Setting up projects for success at the start is critical for achieving the outcomes our customers are looking for. That’s why, at the start of every project - however large or small - our team will hold a kick-off call with you to ensure our understanding of the project is in line with yours
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During this stage, we carry out in-depth desk research, hold multiple internal team briefings and establish a recruitment plan that is focused around your project requirements and team.
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Using in-house tools and techniques developed from recruiting thousands of experts for hundreds of research projects, we engage the audiences and experts you’re looking for, screening them to find people with the expertise and experience that matches your requirements.
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Shortlisting only the very best respondents, our Expert Engagement Associates carefully select and share experts for your approval.
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Once you're happy with the experts selected, we will schedule conversations / consultations with them into your diary, supported by a series of reminders ahead of each session.
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As experts are identified and selected for interview, our customers are asked to comment on their suitability, enabling the very best sample to emerge. This can be an expert by expert basis or once or twice to confirm we’re still aligned.
In addition, following each project, a review call is scheduled providing both our customers and Polar Insight with dedicated time to listen, learn and improve for next time.
Begin with a package that gets you moving quickly
Core
Best for: Agencies that need consistent, high-quality participant recruitment to run multiple research projects efficiently without bottlenecks.
Grow
Best for: Agencies supporting clients with more complex, upstream questions—around market fit, user journeys, or segmentation strategies.
Lead
Best for: Agencies embedded in long-term client strategy or innovation programmes, where research must directly inform business decisions and impact.
Use this calculator for easy and simple pricing
FAQs
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We specialise in recruiting B2B participants, particularly professionals in regulated and technical industries—think scientists, engineers, policy-makers, healthcare leaders, and sustainability experts. Our proprietary network of 400,000+ global experts allows us to recruit even the most niche profiles with precision. That said, we’re equally equipped to recruit B2C audiences, ensuring rich, balanced perspectives whether you’re exploring end-user behaviours, public sentiment, or community-level insight.
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We use a combination of our proprietary expert network, professional associations, referrals, and custom outreach. Every participant goes through a rigorous vetting process including role verification, relevance checks, and pre-screening interviews to ensure data quality and integrity.
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Our unique strength lies in combining specialist recruitment with strategic insight. We don’t just “fill quotas”—we align recruitment with the research goals, ensuring participants are genuinely reflective of the target audience. Our integration with the wider Everest Framework also ensures recruitment supports broader business strategy.
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We support UX testing, stakeholder research, proposition validation, customer journey mapping, and expert advisory panels, among others. Whether the format is in-depth interviews, focus groups, or diary studies, we tailor recruitment to suit the methodology.
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Depending on the audience complexity and project scope, timelines can vary. For common segments, we can recruit within 10–15 working days. For niche profiles or multi-market studies, we typically advise 3–6 weeks. We’re transparent about feasibility from the outset.
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Absolutely. We’ve conducted projects across Europe, North America, Asia, and the Middle East. Our international network and cultural fluency ensure we can manage complex, multi-country recruitment without compromising on quality or compliance.
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We adhere strictly to GDPR and other regional data protection regulations. All participants are informed about the purpose and scope of the research, and their data is handled securely and ethically. Consent and transparency are non-negotiables.
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Typically, we’ll need a clear brief that includes the research objectives, target profiles, screening criteria, timelines, and compensation details. We often co-develop screeners with our clients to ensure they’re robust and aligned with project goals.
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Yes. Our team regularly co-creates screeners that are both strategic and practical. We also advise on incentive structures that attract the right participants without introducing bias—particularly important in B2B or executive-level recruitment.
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We build in buffers and maintain standby lists for high-risk segments. Our thorough pre-screening process and reminder systems significantly reduce no-show rates. If issues arise, we act quickly to replace or reschedule participants.
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Yes. While recruitment is a key service, many of our clients benefit from end-to-end support—from moderating interviews to thematic analysis and strategic reporting. Our integrated approach ensures findings lead to action.
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We actively seek to represent diverse perspectives—across gender, ethnicity, geography, and experience level—while staying aligned with research objectives. We believe better insights come from inclusivity and intersectionality.
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Success for us means relevance, reliability, and resonance. Participants should align with the brief, contribute meaningfully to the research, and help our clients move closer to commercial clarity. Feedback from researchers and clients alike is part of our continual improvement process.
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Get in touch with our team for a discovery call. We’ll explore your goals, assess feasibility, and co-create a recruitment strategy that fits. Whether it’s a one-off study or a long-term engagement, we’re here to make your research impactful.
ResearchOps Scorecard
Discover how your team's research recruitment efforts currently score.
VIDEO: How to Prove the ROI of Your Research
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B2B Participant Recruitment Briefing Template
This free editable template helps B2B-focused CX, UX, and research teams define exactly who they need to reach
VIDEO: How to use Customer & Market Research to gain a competitive edge
100 Step Roadmap for B2B Research Recruitment Success
Every step you need to collect high quality insights from specific B2B decision makers or subject matter experts
Resources
B2B Recruitment Checklist
Streamline your B2B research process with The Ultimate B2B Participant Recruitment Checklist
Too many businesses rely on surface-level metrics — but these scores don’t explain why customers buy, stay, or leave.