How to Successfully Enter a New Market—and Avoid Costly Mistakes
By engaging with industry insiders, businesses can identify risks before they become costly setbacks, refine their pricing and positioning to match market expectations, and build credibility by aligning with trusted voices. Yet, many companies still hesitate to invest in expert insights early on, only to face avoidable challenges down the road.
In this article, we’ll explore why expert guidance is essential for market expansion, the risks of going in blind, and how businesses can tap into the right networks to maximize their chances of success. Whether launching in a new region or introducing a disruptive product, the smartest move any company can make is to learn from those who know the market best.
Using Research to Drive ESG Value and Overcome Challenges
ESG (Environmental, Social, and Governance) is central to modern business strategy, offering significant value creation potential. However, inconsistent ratings across agencies and faltering momentum have made its implementation complex. While 48% of CEOs commit to sustainability, only 20% believe it makes a tangible impact, highlighting the need for actionable frameworks.
Polar Insight addresses this gap by making research the foundation of effective ESG. Our Everest Framework tackles data quality issues, crafts evidence-based strategies, and ensures transparency. This approach helps businesses align with stakeholder expectations, navigate challenges, and deliver measurable impact.
Resource Planning for Research Recruitment in 2025: A Strategic Guide for Driving Impactful Insights
Finding the right research participants has become a cornerstone of business success in today's rapidly evolving marketplace. Organisations now recognise that connecting with high-quality respondents does more than just fulfil project requirements—it provides the insights needed to pioneer new solutions, maintain compliance standards, and outperform competitors. Drawing on years of specialised experience, Polar Insight helps companies navigate these complex dynamics with precision and purpose.
Why CX and Research Are Your Biggest Growth Levers, Not Cost Centers
Unlock growth by flipping your perception of Customer Experience (CX) and Research. Far from mere cost centers, these powerhouses drive innovation, boost loyalty, and supercharge revenue.
Amazon, Airbnb, and Netflix prove it: deep customer insights fuel market dominance. By tying CX initiatives directly to financial outcomes, you'll transform perceived expenses into profit engines.
Seven Critical Pitfalls in B2B Research Recruitment – And How to Overcome Them
Struggling with B2B research recruitment? Discover the seven critical pitfalls that derail market research projects and learn expert strategies to overcome them. From time management and participant criteria to incentives and technological challenges, this comprehensive guide from Polar Insight reveals insider tips for successful B2B participant recruitment. Elevate your market research with our proven methods for finding and engaging the right B2B decision-makers. Don't let recruitment issues compromise your business insights – master the art of B2B research recruitment today.