Insights that bring you closer to the stakeholders who shape your success
Thoughts, guides, and practical frameworks to help leaders navigate complex markets, reduce uncertainty, and make decisions with greater confidence
Seven Critical Pitfalls in B2B Research Recruitment – And How to Overcome Them
Struggling with B2B research recruitment? Discover the seven critical pitfalls that derail market research projects and learn expert strategies to overcome them. From time management and participant criteria to incentives and technological challenges, this comprehensive guide from Polar Insight reveals insider tips for successful B2B participant recruitment. Elevate your market research with our proven methods for finding and engaging the right B2B decision-makers. Don't let recruitment issues compromise your business insights – master the art of B2B research recruitment today.
Elevating Market Research Consulting with Targeted Participant Recruitment Strategies
In today’s competitive market research consulting landscape, efficiently recruiting the right participants is key to gaining valuable insights that drive business decisions. Effective participant recruitment methods not only streamline your research process but also save time and money. Tools like the ResearchOps Scorecard offer a structured approach to enhance your recruitment efforts by identifying inefficiencies, reducing costs, and delivering high-quality respondents.
Navigating the Path to Net Zero: Leveraging Research Recruitment for Sustainable Success
As the urgency to address climate change intensifies, achieving net-zero emissions has become a critical objective for businesses worldwide. To meet this challenge, companies must transform not only their operations but also their products and services to align with sustainable practices. This article explores the essential role of research recruitment in understanding customer preferences and driving corporate strategies toward a more sustainable future.
Advancing Accessibility: Implementing the EU Accessibility Act 2025 in Energy, Finance, and Technology: A Guide For HCD, CX, XD, UX & Research Leaders
Ready to lead the charge in digital accessibility? The EU Accessibility Act 2025 (EUAA 2025) is upon us. This essential guide is your blueprint for mastering the EUAA 2025, ensuring your products and services aren’t just compliant, but competitively superior.
Why Partnering With a Research Recruitment Company Could Mean Competitive Advantage for Your Business in 2024
In the rapidly evolving business landscape of 2024, partnering with a research recruitment firm like Polar Insight offers a significant competitive advantage, particularly in streamlining the recruitment of specialised experts.
Conducting an ESG Materiality Assessment: A Step-by-Step Guide
In today's fast-changing business landscape, organisations are increasingly recognising the importance of sustainability and responsible corporate practices. One essential tool in this endeavour is the materiality assessment, which helps businesses identify and prioritise their most significant environmental, social, and governance (ESG) issues. In this article, we will explore what a materiality assessment is and provide you with a step-by-step guide on how to conduct one effectively.