Polar Insight - Representing users, transforming services.
Propelling public sector pioneers


We’re powered by a passionate, experienced and diligent network of researchers, supported by a dedicated core team.




Every project requires a different mix of talent and expertise to deliver the best results.

We designed our disaggregated structure with this in mind, giving us the flexibility and scale to deploy agile, experienced teams that are suited to your specific context.

Consisting of director-level researchers, service designers, subject matter experts and social scientists, ResearchOS™, saves money and time and ensures a high standard of delivery from kick-off to de-brief.

See our ‘Client Testimonials’ to find out what past clients think of ResearchOS.


Engage the network

Want to find out more about working with our network?

We offer free consultations to walk you through how we work, your needs and requirements, the scope of your goals, and your budget constraints.



Supporting the network:



James Tattersfield

James helps Polar Insight’s clients to use customer and user research to design for, and solve, complex automation and transformation challenges, particularly those concerned with mobility. 

He has experience designing, managing and delivering projects for ambitious clients in the UK and overseas and is passionate about giving individuals and communities a respected voice in the decision-making processes that affect them.

Previously, James has worked with local government on issues including mental health and skills as well as with central government (Home Office, Ministry of Defence, Public Health England) on social exclusion and counter-radicalisation. He is a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce and a mentor for Zinc.vc, an investment fund tackling the world’s toughest social issues.




Paula Gaia

Paula Gaia joined Polar Insight’s Lisbon office in 2018 as Head of Special Projects to kick-off our work in Portugal.

Responsible for Polar Insight’s citizen trend reports, she is currently exploring flexible working practices in Portugal, in collaboration with our academic partners at Universidade Católica Portuguesa. See Flex for more details.

A strategist with 9 years of experience on both client and agency side, she brings a strong understanding of research, branding and content creation to the team and likes using research to help purpose-led clients create smarter strategies to connect with the audiences and communities they care about.



Our offices in London and Lisbon:


We’re Hiring!

We’re always keen to hear from individuals interested in joining the team. Please fill out the form below and a member of the team will be in contact.

Name *

Memberships and Accreditations

Polar Insight is an appointed supplier on the Crown Commercial Service's Research Marketplace DPS and the Digital Marketplace Outcomes and Specialists 3 frameworks.

We are NCSC Cyber Essentials accredited and proud members of the ICG and AQR.